Doing Less with Less

Tuesday, January 26, 2010
Although we’re all familiar with the adage “doing more with less,”  the reality is that training organizations are doing less with less. With budgets cut by an average of 11%, U. S. organizations have had to cancel some of their training programs. And for the programs that remain, organizations are being more selective about who can participate.
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Strengthen Your Employer Brand to Attract Top Talent

Tuesday, January 26, 2010
Employer branding is one of the most powerful recruitment tools available in today’s competitive environment. No longer just a marketing or communications initiative, over 40% of companies indicated that employer branding is a “must have” in their talent acquisition strategies. Companies such as 7-Eleven and Hyatt recognize the long-term benefits to improving efficiency and saving costs by investing in innovative technology solutions such as Jobs2Web and social media strategies. Why spend all of your time and resources trying to find quality candidates when they can come looking for you? Sounds straightforward yet the economic turmoil of the past year have left many companies with a less than stellar employer brand; making the job of attracting quality applicants an even greater challenge. In today’s customer-driven economy, many organizations lose sight of how treating their own employees is the best way to help strengthen their brand.
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About This Analyst

Madeline Laurano is a well-known analyst in the sourcing, recruiting, talent planning areas. She is extremely knowledgeable about the exciting and ever-changing world of talent acquisition. She is particularly interested in helping organizations take advantage of internet-based sourcing and recruiting and create innovative solutions tailored to unique talent needs.


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