Employer branding is one of the most powerful recruitment tools available in today’s competitive environment. No longer just a marketing or communications initiative, over 40% of companies indicated that employer branding is a “must have” in their talent acquisition strategies. Companies such as 7-Eleven and Hyatt recognize the long-term benefits to improving efficiency and saving costs by investing in innovative technology solutions such as Jobs2Web and social media strategies. Why spend all of your time and resources trying to find quality candidates when they can come looking for you?
Sounds straightforward yet the economic turmoil of the past year have left many companies with a less than stellar employer brand; making the job of attracting quality applicants an even greater challenge. In today’s customer-driven economy, many organizations lose sight of how treating their own employees is the best way to help strengthen their brand.
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